Overview

This tutorial focuses on customization of transactional emails that are sent to your customers when certain user actions occur (e.g. registering to your service or requesting a password reset) which is possible with the Advanced Customization option (Cleeng-Mailchimp integration).

If you select the Advanced Customization option for your transactional emails, you can build an email template from scratch using the visual editor in Mailchimp and adding Cleeng data variables (parameters) in the template content.

Cleeng parameters work like Mailchimp merge tags. For more information on how Mailchimp merge tags work, see Mailchimp documentation.

In Cleeng, we have two kinds of parameters that you can use to insert personalized or dynamic content in your emails:

Global Parameters
Specific Template Parameters

For example, you can use the CUSTOMER_FIRST_NAME parameter to display a customer’s first name where the parameter is placed. You can paste it anywhere you want in the html file, it can be either a value for parameter or value in the text tag like in the example below.

Note: Please pay attention to the formatting of parameters as specified in the Mailchimp documentation for merge tags.

<b>Hi *|CUSTOMER_FIRST_NAME|*,</b>

Welcome email example — "Welcome email" example

Global parameters

They are used in every template to reflect a broadcaster’s branding and data of a specific customer that an email is sent to.

Parameter	Type	Description
`CUSTOMER_FIRST_NAME`	string	Customer’s first name
`CUSTOMER_EMAIL`	string	Customer’s email address
`PUBLISHER_NAME`	string	Broadcaster’s name
`ACCOUNT_URL`	string	Account link
`TERMS_URL`	string	Terms & Conditions link
`PRIVACY_URL`	string	Privacy Policy link
`CURRENT_YEAR`	number	Current year
`PUBLISHER_LOGO`	string	Broadcaster’s logo set by the broadcaster in the dashboard’s brand settings
`PUBLISHER_MAIN_COLOR`	string	Main color set by the broadcaster in the dashboard’s brand settings

Specific template parameters

This section is divided into email templates.

It contains specific template parameters that are applicable to particular email templates and are used besides global ones.

Welcome email

No specific parameters for "Welcome email" template.

Access purchased

Specific Template Parameter	Type	Description
`OFFER_AMOUNT`	number	Offer amount
`OFFER_CURRENCY`	string	Offer currency
`OFFER_TYPE`	string	Offer type
`OFFER_NAME`	string	Offer name
`RENEWAL_DATE`	string	Renewal date
`TRIAL_STATUS`	boolean	Trial status (whether a subscription is or is not in a trial period)

Invoice

Specific Template Parameter	Type	Description
`TRANSACTION_NAME`	string	Transaction name
`TRANSACTION_PRICE_TAX`	number	Transaction amount - with tax included
`TRANSACTION_PRICE_NO_TAX`	number	Transaction amount - with tax excluded
`TRANSACTION_CURRENCY`	string	Transaction currency
`TRANSACTION_TAX_RATE`	number	Tax rate (%) used in the transaction
`TRANSACTION_DATE`	string	Date of payment
`TRANSACTION_ID`	string	Transaction ID
`TRANSACTION_TAX_VALUE`	number	Transaction tax value
`FEE_NAME`	string	Name of the fee charged for the transaction, e.g handling fee
`FEE_VALUE`	number	Fee amount
`FAQ_URL`	string	FAQ link
`CUSTOMER_COUNTRY`	string	2-letter customer country code (ISO 3166 country code)
`OFFER_TYPE`	string	Offer type
`TRIAL_STATUS`	boolean	Trial status (whether a subscription is or is not in a trial period)

Renewal announcement

Specific Template Parameter	Type	Description
`OFFER_AMOUNT`	number	Offer amount
`OFFER_CURRENCY`	string	Offer currency
`RENEWAL_DATE`	string	Renewal date

Subscription renewed

Specific Template Parameter	Type	Description
`IS_SUB_REACTIVATED`	boolean	Whether a subscription is reactivated

Access expired

Specific Template Parameter	Type	Description
`TRIAL_STATUS`	boolean	Trial status (whether a subscription is or is not in a trial period)

Failed payment

Specific Template Parameter	Type	Description
`REJECTED_COUNT`	number	Count of the rejected payment attempts
`PAYMENT_METHOD`	string	Payment method
`OFFER_AMOUNT`	number	Offer amount
`OFFER_CURRENCY`	string	Offer currency
`FAILURE_REASON`	string	Failure reason

Forgot password

Specific Template Parameter	Type	Description
`RESET_PASSWORD_URL`	string	Password reset link

Credit card issues

Specific Template Parameter	Type	Description
`CARD_EXPIRED`	boolean	Status of a customer’s card

Refund confirmation

Specific Template Parameter	Type	Description
`OFFER_NAME`	string	Offer name
`REFUND_AMOUNT`	number	Refund amount