Cleeng's support for multi-channel billing comes with a great advantage of synchronizing of what happens externally with the Cleeng platform. You can configure it to best reflect your setup and business model.

Currently, multi-channel billing caters for such use cases as:

• In-App Purchases - seamless payments on mobile and TV apps that enrich your portfolio with yet another payment method for your services. Customers can purchase access to your video content directly from inside your native applications, which ensures a frictionless checkout experience without being redirected to the web.
• Carrier billing - carrier billing solutions are an excellent alternative to traditional credit card transactions. They offer a strategic advantage by enabling users to subscribe and pay via their mobile carriers, with the ability to charge purchases directly to their mobile phone bills. Examples include: Orange, Verizon, O2.
• Bundles and aggregators - services specializing in subscription bundling or aggregation e.g. Bango, InfoMedia , Boku
• Externally-managed payments - traditional payment gateways that handle recurring billing on their side.

What's Next?

Multi-channel billing requires detailed configuration to best reflect broadcasters’ needs and business models. You are welcome to continue and explore integration steps for multi-channel billing in the following articles.